Incorporation of Company Branding and SEO

No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."

About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.


sidebar widgets

More from our blog

See all posts
No Comments
  1. Antworten

    Your comment is awaiting moderation.

    When someone writes an paragraph he/she keeps the image of a user in his/her brain that how a user
    can know it. Thus that’s why this piece of writing is outstdanding.

  2. Antworten

    Your comment is awaiting moderation.

    Great blog here! Also your site loads up very fast!
    What web host are you using? Can I get your affiliate link to your host?
    I wish my website loaded up as fast as yours lol

  3. Your comment is awaiting moderation.

    Nick: This is the first good news I’ve heard from anybody on the issue, so thanks I hope 3.0 does the job, too. I just picked mine up from Futureshop and though I was dumb enough not to pay attention to what it said on the box, the guy said they would work, and obviously they don’t. At least, if you think about it, they’re basically the same functionality as the stock pair, only better. Anywho, the whole thing’s redonculous, if you ask me.

  4. Your comment is awaiting moderation.

    Great insight! That’s the answer we’ve been looking for.

  5. Your comment is awaiting moderation.

    Hi Jennifer, I had no idea Ashland didn't have any walking tours. I like your Discover Ashland project. It's something I do in New York City as well. Each month or so I try to visit a street or neighborhood I'm unfamiliar with. It always leads to cool discoveries.

  6. Your comment is awaiting moderation.

    This “free sharing” of information seems too good to be true. Like communism.

  7. Your comment is awaiting moderation.

    It’s really great that people are sharing this information.

  8. Your comment is awaiting moderation.

    « Nous, les amateurs de viande, n’avons jamais demandé ceci. »Pour manger de la viande il faut tuer ces animaux. Ouvrez les yeux. Ou bien allez travailler une journée dans un abattoir.

  9. Your comment is awaiting moderation.

    Hello there, just became aware of your blog through Google, and found that it’s very informative. I’ll appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!

  10. Your comment is awaiting moderation.

    Primeira vez tem que ser especial. Pra mim,tem que ter amor,de ambas as partes. Muitaa paciencia,muito carinho. As relações realmente mudaram de uns tempos pra cá,mas acho que mesmo se a pessoa quiser abrir mao da virgindade mais cedo,tem que ter pelo menos a consciencia de se previnir.

  11. Your comment is awaiting moderation.

    Gilliardt disse:Gostei muito da vídeo, do software apresentado para a criação dos menus e do pequeno software para abrir a pasta Autorun.Todos muito úteis e de grande ajuda. Muito obrigado.

  12. Your comment is awaiting moderation.

    É verdade, sou utilizadora de algumas delas!Fico à espera da lista dos jogos, espero que me arranjem novos vícios! E depois podiam fazer uma de Apps de música! daquelas tipo shazam!

  13. Your comment is awaiting moderation.

    Very strange. My comment doesn’t appear any longer. Ah-ha moment was learning complex doesn’t mean good. I still make an effort to simplify when it comes to seasoning and ingredients.

  14. Your comment is awaiting moderation.

    That’s the smart thinking we could all benefit from.

  15. Your comment is awaiting moderation.

    yeah, but I’m not liking the idea of making my DVD’s easily pirateable. I already have a huge problem with that with my website videos. At least when i make the DVD’s they have a bit of a personal touch to them (quite literally- I burn them and apply the labels and even trim the paper for the inserts- so I have my fingerprints all over them!)- and one would home that if a fan gets something directly from me, it might earn enough respect from them to the point where they would think twice about just posting my stuff all over the free sites.

  16. Your comment is awaiting moderation.

    I often have one fabulous piece of dark chocolate every day for a pick-me-up. These wafers would serve as well. Of course, I would have to hide them from the family if I wanted them to last more than a day. By my count, I see a sweet stack for each of us!

  17. Your comment is awaiting moderation.

    Terrific work! That is the type of info that are meant to be shared around the web. Shame on Google for no longer positioning this publish higher! Come on over and consult with my site . Thanks =)

  18. Your comment is awaiting moderation.

    Times are changing for the better if I can get this online!

  19. Your comment is awaiting moderation.

    Heckuva good job. I sure appreciate it.

  20. Your comment is awaiting moderation.

    Greetings from Los angeles! I’m bored at work so I decided to browse your site on my iphone during lunch break. I enjoy the info you present here and can’t wait to take a look when I get home. I’m shocked at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, fantastic site!

  21. Your comment is awaiting moderation.

    What an exciting post to find first thing in the morning!The only disappointment about Chuck in my book was that she never had the hair to match the clothes. ;) Although her clothes were thrilling enough to overcome that little regret!Favorite outfit is the middle dress in the second to last row – white with yellow flowers.

  22. Your comment is awaiting moderation.

    My problem was a wall until I read this, then I smashed it.

  23. Your comment is awaiting moderation.

    yes you will need a social security card first.FHA allows non-scoring borrowers but the rates might not be as well as having a excellent credit score.this also depends on how much you want to put down, and your income.

  24. Your comment is awaiting moderation.

    My wife and i were absolutely joyful that Michael could round up his inquiry by way of the ideas he received through your blog. It’s not at all simplistic just to find yourself giving freely techniques the rest have been trying to sell. So we take into account we need the blog owner to be grateful to for this. Most of the illustrations you have made, the straightforward web site navigation, the friendships you help promote – it is all unbelievable, and it’s leading our son and us consider that that issue is brilliant, which is very serious. Many thanks for everything!

  25. Your comment is awaiting moderation.

    I think underground promotion is diversifying such that it doesn't rely so much on pirate stations anymore. Services like Soundcloud and such offer broader distribution albeit a less immersive experience than tuning in at showtime.

  26. Your comment is awaiting moderation.

    Perfect shot! Thanks for your post!

  27. Your comment is awaiting moderation.

    It is such fun to see how we “anglicize” our Slovak words! I grew up thinking stara baba was “stada baba” Philka thought it was “stata baba” , Denise heard pirohy as “pee do hee”… but isn’t it wonderful that we have these wonderful memories of how our babas and their wonderful fods too!

  28. Your comment is awaiting moderation.

    Debbie-That is so AMAZING! Thank you for sharing your moment right here with us. Rest, relax and release your attachment to your desire to get approval from others. Only you need to approve of you and your choices since you are the only one who has to live it! YAY YOU!love love loveTerri  

  29. Your comment is awaiting moderation.

    AKAIK you’ve got the answer in one!

  30. Your comment is awaiting moderation.

    I want to create a custom WordPress theme, but I don’t have administrative access to the computer that I’m using, so I can’t install WordPress to test my theme. Is there another easy way to do it? I have photoshop, and notepad ++ both installed on my flash drive, but as far as I know there is no way to install WordPress on a flash drive..

  31. Antworten

    Your comment is awaiting moderation.

    A little rationality lifts the quality of the debate here. Thanks for contributing!

  32. Your comment is awaiting moderation.

    Oikeassa olet! Työn aloittaminen on se tärkein! Sitten se alkaa sujua, kunhan muistaa olla rehkimättä itseään kipeäksi. Tsemppiä sukututkijan urallesi, se on todella kivaa hommaa.

  33. Your comment is awaiting moderation.

    i really like your products put what about Arabic and right to left language support it renders put it appears not in orderthat would be great if you fix this … you are doing a great job … thank you.

  34. Your comment is awaiting moderation.

    Obama needs to placate those on the left in his party, but he has opened a can of worms. I think his real problem in the future will be those detained at Bagram in Afghanistan. This man, this fool acts without looking at all the facts and its beginning to catch up with him. Good!

  35. Your comment is awaiting moderation.

    All of my questions settled-thanks!

  36. Your comment is awaiting moderation.

    Simples e sensacional! Com frango eu ainda não fiz, mas já percebi que armonizou muito vem. Acredito que tenhas usado cerveja tipo Malzbier, certo? Acho que cou proporcionar esta grata surpresa a esposa.

  37. Your comment is awaiting moderation.

    Li ho fatti anche io per Benito l'hanno scorso, a forma di scarpone…e ha gradito tantissimo!(tieni conto però che è un cane che mangia anche il cavolo nero…:O)) )evviva i caGnacci!

  38. Your comment is awaiting moderation.

    good ndro….gw suka tulisan lu, menginspirasikan sekali.bener banget yg lu bilang, org2 timur itu ramah ramah banget, dan gw dah buktikan ndiri. kita bahkan dilayani lebih dari raja klo kita bisa dapatkan hati mereka.trus menulis ndro…gw nyusul dibelakang hehehe….

  39. Your comment is awaiting moderation.

    PaulThe sad thing is a whole lot of people missed the point…I do thank the 45 people (so far) who registered to be on yet another of my lists to get the LBSW script, however the point was people if you weren’t already a member of AKH to rush on over there to join and use your version of that splash page to build your own list.

  40. Your comment is awaiting moderation.

    Hey, that’s powerful. Thanks for the news.

  41. Your comment is awaiting moderation.

    That’s a mold-breaker. Great thinking!

  42. Your comment is awaiting moderation.

    Couldn't agree more, Toby. My 'read more books' resolution is holding up so far. I enjoyed David Jones' 'Who Cares Wins' and am getting into Chris Rose's 'What Makes People Tick'. I can also recommend 'Moneyball'.

  43. Your comment is awaiting moderation.

    Yeah, that would look cool! But I hate them, too. I haven't upgraded my Adobe stuff to CS6 yet, and figuring out how to add the Pantone Plus colors to my palettes was impossible. I gave up, unsuccessful and ticked off.

  44. Antworten

    Your comment is awaiting moderation.

    / Jamie, First time ‘comment poster, long time reader.’ Great post and I’m very happy that see that you are so can transparent and truthful in your posts, especially online to a complete world of strangers. That my friend deserves a toast (or a cup of your favorite tea I suppose lol). Take care. Matt Santi

  45. Your comment is awaiting moderation.

    Zingo kände nog på sig vad du behövde :) Omtänksam liten jycke det där, hihi. Hittade du något på IKEA? Hoppas att ni har haft en mysig 1:a advent. Ikväll gör vi "dina" grönepparbiddar :) Kram milla

  46. Your comment is awaiting moderation.

    Fortunately, having an attachment to and love for a piece of land doesn’t justify war, ethnic cleansing, colonialism and apartheid.The Jewish people, whose love for Jerusalem is apparently so strong, have every right to settle in the Holy Land… as individuals, not as an armed conquering force fresh off boats from Europe. Incidentally, Jerusalem’s sephardic Jewish population (the ones who actually had a legitimate and physical attachment to the land for centuries) opposed the colonial aspirations of a Jewish state as envisioned by Zionism.

  47. Antworten

    Your comment is awaiting moderation.

    Most help articles on the web are inaccurate or inheneroct. Not this!


Leave a Comment