Can Any Inbound Linking Hurt My Ranking?

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The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.

What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard.

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business.

The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.

There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services.

If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”

Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

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  1. Your comment is awaiting moderation.

    Settler 3 is still the game I loved most of all. The idea to play it comfortably on an ipad lying on my couch would be very tempting. I would buy it straight away!Dont give up!I even could offer to assist in the design of some of the graphic objects. Would be quite interesting! Keep on hacking

  2. Your comment is awaiting moderation.

    Grazie Liliana.L’onestà, credo anch’io che stia alla base di un lavoro. Da lì si parte e si inizia a costruire e si sa che la fondazione, in qualche modo, terrà. Il resto è impegno, come dice Maeba, mai finito.Un saluto.L.

  3. Your comment is awaiting moderation.

    Was totally stuck until I read this, now back up and running.

  4. Your comment is awaiting moderation.

    Right, I agree with jeffry house and setty. Especially JH’s idea about creating some sort of ex-chavista MUD organization.The main thing here would be to make sure it stays in the hands of actual “chavistas de corazón.” People who didn’t so much get convinced by the oppo or turn over to them as realize that Chavez is never going to do good on his promises.A sort of true “socialismo del siglo 21″ party; keeping the ideas alive (the ones that come from whatever buttons Chavez has been pushing) and doing away with the caudillos.

  5. Your comment is awaiting moderation.

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    Not bad at all fellas and gallas. Thanks.

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    Halloen i Moaheimen!Her har det vært liv i dag skjønner jeg! GÃ¥mann for et flott hus…i de herligste rosa nyanser:))Veldig kjekt at gutta boys fikk utfolde seg…grei mamma du!!HÃ¥per du fÃ¥r en flott uke min venn…stor pepperkakeklem fra meg

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    I much prefer informative articles like this to that high brow literature.

  10. Antworten

    Your comment is awaiting moderation.

    Good to see a talent at work. I can’t match that.

  11. Your comment is awaiting moderation.

    doja tee dija se a e humb madhesine e stomakut me kete diete apo vetem peshen nese mund te me tregonii duaa ta dii see unee kam nje stomak paksa te trashur dhe ju lutem me tregonii?????

  12. Your comment is awaiting moderation.

    A bit surprised it seems to simple and yet useful.

  13. Your comment is awaiting moderation.

    As for souvenirs, when I go back to Japan, my relatives want American candy they don't have access to, like Reese's Peanut Butter Cups, and Twix bars. Also, certain clothing brands, and baking supplies like chocolate chips.I don't know what your friend is into, but sweets never fail to please!]]>

  14. Your comment is awaiting moderation.

    What a joy to find someone else who thinks this way.

  15. Your comment is awaiting moderation.

    Thanks so much for this summary! This is the only way i know the parsha because we don’t learn it in school!Summer was awesome! I went to Camp Pardas Chana, New York and England 09/15/2012 | 8:58 PM  

  16. Your comment is awaiting moderation.

    Lia, een enkele keer hebben bloggers, of breder: (reageren op) het internet, in het verleden toch echt invloed gehad. Vraag maar aan Anne-marie Hoogland, of aan Pieter Vleeming.

  17. Your comment is awaiting moderation.

    Your’s is a point of view where real intelligence shines through.

  18. Your comment is awaiting moderation.

    Sinon en ce qui concerne la tablette de Apple, je trouve que cet ustensile inutile à l’heure des netbook ou des smartphones.Ce n’est pas ergonomique du tout à utiliser (tu tapes sur ton machin ton texte tout en te pliant en deux pour voir l’écran), et les appareils cités ci-dessus font déjà les 3/4 des choses que va pouvoir faire la tablette. Mais bon comme c’est Apple, ce gadget va quand même bien se vendre!

  19. Your comment is awaiting moderation.

    Pikc sako:Å Å«kį “Lietuva – lietuviams” pasenusiu ar netinkamu laiko tie, kurie neįžvelgia jokio globalizmo keliamo pavojaus tautinei valstybei – arba laikosi nuomonÄ—s, kad pati tautinÄ—s valstybÄ—s samprata kaipo tokia yra “pasenusi”. O jo Å¡alininkai – tie, kurie nori, kad čia bÅ«tų Lietuva, o ne kokia Omniliandija, Mankurtistanas ar TolerantiÅ¡koji Pereinamo Kiemo Respublika. Ir Å¡is Å¡Å«kis nÄ—ra “iÅ¡rÄ—kiamas užsieniečiui į veidÄ…” – čia priminimas, kad “Lietuva yra pirmiausia lietuvių tautos valstybÄ—” – patikÄ—kit, tikrai ne visiems Å¡itai yra “ir taip aiÅ¡ku”.

  20. Antworten

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    Good points all around. Truly appreciated.

  21. Your comment is awaiting moderation.

    Heya i am for the first time here. I found this board and I find It really useful & it helped me out much. I hope to give something back and aid others like you helped me.

  22. Your comment is awaiting moderation.

    Takes one to know one. Mooi toch, hoe we allemaal onze passie ventileren en hoe links en rechts onze nieuwsgierigheid wordt geprikkeld, onze leeszucht bevredigd, onze mening herzien, onze ogen geopend, etcetera. Hartelijke groet en, niet onbelangrijk ;-), bedankt voor je reactie!

  23. Your comment is awaiting moderation.

    nikki since u have a crush on brandon i should tell u this after school i saw brandon and makenzie at the park thats not the bad part this is they were kissing!!!!

  24. Antworten

    Your comment is awaiting moderation.

    Lot of smarts in that posting!

  25. Your comment is awaiting moderation.

    I had to take my son to a pediatric dentist because he was so scared. As he got older he was able to deal with the dentist and cleanings, but it took a while for him to calm down. Thank goodness he never has cavities.twinkle at optonline dot net

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    Wow wie cool, das hat wunderbar geklappt. Da ich Thesis 2.x nutze meine Frage: Sobald ich ein Update am Theme mache, dann dürfte ich den Ordner mit den Smilies erneut hochladen dürfen oder?

  27. Your comment is awaiting moderation.

    That saves me. Thanks for being so sensible!

  28. Your comment is awaiting moderation.

    Your answer shows real intelligence.

  29. Your comment is awaiting moderation.

    I could watch Schindler’s List and still be happy after reading this.

  30. Your comment is awaiting moderation.

    Normální by bylo, kdyby si občané, zabývající se např. sběrem psích výkalů nebo řízením aut či motorek a mající potřebu vytvářet nějaké spolky či svazy, platily všechno ze svého. Pak by jim do toho nikdo nekecal.

  31. Your comment is awaiting moderation.

    Esse filme é muito ruim acreditem,como sempre george clooney só faz filme pastelão,não perca seu tempo baixando. Um filme legal que assisti a pouco tempo foi (Assassinos de aluguel) com Curtis Jackson e Robert de Niro,dialogos bem legais e estoria bem interessante. Abç

  32. Your comment is awaiting moderation.

    I know, right? 17 minutes is the magic number according to Dave Ramsey…the free spirit has just enough time to review the budget and suggest changes before zoning out.

  33. Your comment is awaiting moderation.

    This does look promising. I’ll keep coming back for more.

  34. Your comment is awaiting moderation.

    I’m so glad I found my solution online.

  35. Antworten

    Your comment is awaiting moderation.

    I’d venture that this article has saved me more time than any other.

  36. Your comment is awaiting moderation.

    Wow! A hundred bucks a month for phone service and that’s LESS than you’re paying now??? Now wonder we dinosaurs went extinct!I pay $75 a month for DSL plus phone service and I think that’s too darned much.

  37. Your comment is awaiting moderation.

    Happy Thanksgiving everyone! I am thankful to be living in the United States and grateful for the generations of our men and women in uniform who have and continue to stand guard for us 24/7 around the world. You know the old saying, If you can read, thank a teacher. If you are reading in English, thank a soldier. So, thanks, Cindy and thanks to the troops.

  38. Your comment is awaiting moderation.

    Its not difficult to get any information on internet but when you get Things compiled in a well presentable order its much easier to read.Nice work n expecting to see more of you, assisting people in similar way.

  39. Your comment is awaiting moderation.

    „Ponoć najwiÄ™kszy procent niewierzÄ…cych znajduje siÄ™ wÅ›ród ludzi z wyższym wyksztaÅ‚ceniem. Im wystarcza siÅ‚a racjonalnych argumentów i faktów zamiast zabobonów i modlitw.”Proszsz…żebys nie musiaÅ‚ szukac. wkoÅ„cu najÅ‚atwiej wejÅ›c na blog i sypać komentarzami w oderwaniu od komentowanego tekstu.Chyba że faktycznie nie umiesz czytać.

  40. Antworten

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    Vakre vinterbilder hos deg, du og jeg har omtrent samme tema denne gangen. Må innrømme at denne gangen laga jeg innlegg med et øye på OL-sendingen, og vårt andre (jente)Ol-gull.Riktig god helg! :)

  41. Your comment is awaiting moderation.

    This thoroughly confuses the hell out of me as has disappeared from Google traffic. As an average Joe blogger I feel at times we are being targeted just for adding advertising to our blogs.

  42. Antworten

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    We need more ingsihts like this in this thread.


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